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3 trends for the Western aesthetic comeback

Updated: Jan 12, 2023

Boosted by pop culture, the 2000s cowboy trend is emerging

The Y2K trend remains strong and is making way for the comeback of the Western aesthetic – now stripped down and with a touch of sexiness. The pop industry furthers this theme by embracing country style elements, which are the main choice of artists such as Beyoncé, Dua Lipa and Lil Nas X. The trend is also being confirmed in street style around the world. Check out three key items to capitalize on this aesthetic.

1. Cowboy boots

Cowboy boots have been a priority for music festivals. “Cowboy boots” is trending on social media, with over 510m views on TikTok and over a million searches on Instagram. This piece has white as a highlight color, but also comes in animal print.

2. Miniskirt

The miniskirt is a key piece, featured in denim, leather and velvet. Form-fitting silhouettes and fringes also appear here. Pay attention to composition, matching the miniskirt with belts.

3. Cowboy hat

The classic cowboy hat is being used for styling. The accessory features animal patterns such as cow and leopard prints, with digital influencers investing in colorful and vibrant options.

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