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5 Trending Colors on the A/W 23/24 Catwalks

The A/W 23/24 Fashion Weeks offered a color refresh for the cold season. While dopamine fashion is updated through vibrant, empowering, warm colors, the rise of timeless pieces gives pastel and neutral tones a boost. Here are five key colors that will be spotted in A/W collections.

Jil Sander


1. Intense Red

Intense red gains strength as empowered and sensual looks are presented on the catwalks, offering a stimulating look.

Cristiano Burani Dolce & Gabbana

Bottega Veneta


2. Sky Blue

This discreet shade is timeless and awakens a feeling of tranquility. Brands are investing in this color for delicate and feminine silhouettes.

Bottega Veneta Cristiano Burani

Missoni


3. Sunny Yellow

Positivity and solar energy define Sunny Yellow, which gains relevance as a dopamine fashion color he post-pandemic. Invest in a simple, versatile design for commercial appeal.

MSGM Ferragamo

Jil Sander


4. Gray

Timeless and versatile looks have been boosted as consumers are opting for quality pieces that are also durable. Gray returns to the spotlight via luxurious and comfortable pieces.

Bottega Veneta Aniye Records

Benetton


5. Candy Pink

Many brands replaced vibrant pink with a sweeter and softer shade of pink. Candy pink is youthful, fashion-forward and evokes the Barbiecore aesthetic that has taken over social media and pop culture.

Vivetta Cormio

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