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Butter Yellow in Women's Collections

Light and delicate, Butter Yellow emerges with a strong presence in the women’s summer collections for 24/25. The shade made a significant appearance at Copenhagen Fashion Week, and gained prominence in other fashion weeks that followed.


Considering the marketability of casual pieces, check below for tips on how to explore the color in clothing, footwear and bags, and be inspired by our selection of images.


How to embrace the shade?


The color stands out when paired with lightweight and flowing materials such as crepes, chiffon, satin, silk, tulle, chiffon and lightweight knits. Pay special attention to its use in monochrome outfits, or in combination with warm tones like red and orange.


Butter Yellow is well suited to the following styles:



  • Flowy dresses

  • Shirts

  • Chemises

  • Blazers

  • Skirts

  • Sets

  • Cardigans

  • Elaborate blouses





Key segments for Butter Yellow: 


Casual fashion:


  • Tailoring

  • Knitwear

  • Modest fashion

In addition to these, applications in footwear and bags are gaining traction.


These items explore Butter Yellow on smooth surfaces in leathers or synthetics, maintaining a contemporary and bold look.





Brands investing in Butter Yellow


The color gains even more relevance for summer 2024/25 by taking center stage in established market names and emerging brands, such as:


  • Jil Sander

  • Givenchy

  • Zimmermann

  • Stella McCartney

  • Akris

  • Marea

  • Tanya Taylor

  • Carven





Read more about the latest trends and strategies for new fashion businesses at the START by WGSN blog.  Clique aqui para explorar.


At START by WGSN, stay updated with Fashion Week trends through special content produced by experts, accessing daily doses of inspiration, and various tools to optimize your business.




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