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Dopamine fashion: Trending Colors for 2023 in Women's Fashion

Updated: Feb 15, 2023

The S/S 23 shows were marked by dopamine fashion through vibrant and fun colors, as seen on the catwalks of Stella McCartney, Diesel and Max Mara. Continuing the optimism of women's fashion in S/S 22, this trend is inspired by the high spirits of the holidays and tropical sensuality, offering high commerciality to the young public through sensual, shiny and streetwear pieces, as well as to the mature public through sophisticated resort fashion and tailoring.


Trending colors

Vibrant and saturated tones stand out on mobile screens and in real life. Hyper-pink remains one of the most relevant colors of the season and gains share in resort fashion alongside warm colors such as orange and yellow. Youthful colors with a digital touch, such as Cyan Blue and Lime Green, are key for commerciality. For the more fashion-forward audience, try shades such as Chroma Green and Cobalt Blue.

Max Mara Stella McCartney

Apparel: How to invest

One of the main directions for working with vibrant colors is sensual resort fashion, through sophisticated and versatile pieces such as maxidresses and sets with knitted pants and tops. In women's tailoring, vibrant colors are worked from head to toe in a monochrome style. The highlight for young fashion is special occasion items with shiny materials, feathers, sensual cuts and comfort through design and fabrics, with emphasis on sophisticated knits.

Ester Manas

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