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High-Impact Prints: Cruise 2024 Fashion Shows

The Cruise 2024 runways showcased a range of prints and commercial patterns that promise to captivate fashion enthusiasts. This season, optimistic, joyful and vibrant trends took the spotlight, celebrating the joy of life through prints such as maximalist florals and colorful ombré.


Discover the main prints presented by international brands and how they can inspire your designs to boost your fashion business. Check out the details below!


1. High-Impact Prints: Maximalist Florals

Continue the exuberance of S/S 24 florals, embracing bold designs and combining optimistic tones with touches of darker shades. Use creative artistic strokes, inspired by brushstrokes, to give the print a fresh look.

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Tanya Taylor
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Carolina Herrera
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Greta Constantine

2. High-Impact Prints: Optimistic Stripes

Following their success in S/S 24, stripes continue to thrive with wide lines and vibrant colors such as orange, pink and blue. Experiment with diagonal designs and imperfect strokes to revamp this classic print.



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Christopher John Rogers
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Rosie Assoulin
High-Impact-Prints-Optimistic-Stripes
Johanna Ortiz

3. High-Impact Prints: Colorful Ombré.

Evolving from A/W 23/24, ombré takes on a youthful and light approach with vibrant hues. Introduce stripes to offer novelty, focusing on essential colors such as pink and yellow that are key for creating the gradual effect.

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Chanel
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MSGM
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Etro

Don’t miss the opportunity to refresh your designs with these high-impact prints, drawing on the latest fashion trends to appeal to your customers. Seize the chance to stand out in the fashion scene!


Click here to read more posts on the START by WGSN blog about trends and strategies for new fashion businesses.


For more inspiration and information about the latest fashion trends, explore START by WGSN platform and stay ahead of the market!





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