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How to photograph products with e-commerce in mind

Updated: Nov 24, 2020

Have you ever thought that your product images are the showcase of your online store?

When it comes to e-commerce, we can't forget that most stores don't have physical retail. Therefore, images end up being the only connection with the product and investing time and devotion to get better clicks is essential to increase sales and decrease product returns.

Lighting is quality

Natural light should always be your first option, and you must use it whenever possible. Don't forget that the light impacts the quality of the photo. Therefore, pay attention to shadows and try to find a point where they disappear. Always be truthful to colors, so try not to light products with colored bulbs or lamps, as they distort the image.

Pay attention to the backgroung

To make sure your product image stands out, removing the background can be an excellent technique. Clipping path is one of the most used for e-commerce photos, but make sure you have a plain background considering it is easier to cut out.

Use a tripod and a timer

There's nothing worse than a blurry photo. Use a tripod to ensure stability and alignment, and the timer will also eliminate the vibration, however small when touching the camera or iPhone.

Explore angles

Consumers love when they can see items from different perspectives, and even their smallest details. Therefore, alternate between photos that show the entire garment and more detailed images, focusing on specific areas.

Give it space

Remember to leave empty spaces around the product. This strategy will help you create a more realistic sense of scale.

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