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Updated: May 18, 2022

Check out some of the main trends for small fashion brands until 2023

When it comes to fashion trends, START by WGSN works with the world's best experts to identify new elements of style that are gaining traction. We interviewed Ana María Posada, our trendspotter in Colombia, about the trends small fashion brands should capitalize on for 2023. Check them out below!

What trends from A/W 23/ should smaller brands invest in? Why?

Brands should explore premium basics with differential cutouts, innovative tailoring and color blocking. Consumers are searching for pieces with a timeless and elegant aesthetic that can also feel fresh and versatile.


What color will have traction by the end of 2022/beginning of 2023? Why did you choose this color and for which segments does it work best?

By the end of this year, blue will gain traction in segments such as swimwear, womenswear and women’s accessories. We will see it in a Cobalt tone in different hues, enhancing looks with an elegant and energizing aesthetic.

(Image: Loewe)

What are the most commercially promising prints for the end of 2022/beginning of 2023?

Abstract duotones (mustard and off-white are key here), from paisleys to tropical graphics used in maxi scales. A tip is to apply embroidery details in some parts of the print for a premium touch.

(Image: Cleobella)

Which current trends are most relevant globally?

Ombré resort is sophisticated; tailored color-blocking provides modern elegance; and statement ear cuffs offer direction for powerful and exuberant accessories, perfect even for fashion campaigns.


START by WGSN is an online platform that offers access to practical working tools and educational fashion content, helping fashion entrepreneurs and small businesses who need direction, creative inspiration and support to structure their business. We offer tools and resources that optimize strategies, improve investments and guide the development of fashion collections, from clothing to accessories.


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