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Prints on the Rise: Artistic Designs in S/S 24 Catwalks

Check out the standout prints in the collections showcased during the S/S 24 fashion weeks.


Prints are an essential language in the fashion world and have played a crucial role in the evolution of style, offering various creative possibilities and revitalizing simple pieces in an original and impactful manner. Their versatility allows for application across various fashion segments, not only in clothing but also in accessories, footwear, and bags.


For the S/S 24 season, artistic designs emerge to add a joyful and unique touch to resort fashion and beachwear, presenting a high level of commercial appeal  for contemporary and creative audiences. Get inspired by the key directions to embrace this versatile trend in your collections, campaigns, and product mix for S/S 24  season.


How to invest:

Illustrations, brushstrokes, abstract shapes, and doodles are incorporated into prints through a "handmade" style.

Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
Ulla Johnson
Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
Arthur Arbesser
Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
Angelys Balek
  • Maximalist designs  bring together various natural elements such as flowers, leaves, and landscapes.

Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
Erdem
Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
Nel Blu
  • The imperfect aspect in the strokes is a defining characteristic of the trend, creating an "artwork" effect.

Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
OAS
Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
BruceGlen

  • A black background is used to create greater contrast among the elements, resulting in a striking and eye-catching print.

Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
Arthur Arbesser
Estampados-en-Tendencia-Disenos-Artisticos-Verano-24-25
Julia Heuer


Click here  to read more posts about trends and strategies for new fashion businesses on the START by WGSN blog.


With START  you can stay updated on the latest trends through special content produced by experts, from daily doses of inspiration to various other tools that help optimize your business.





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