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Prints: Romantic Florals for S/S 24

Florals are confirmed as the most commercial print of the season, and romantic florals take the spotlight.


For the S/S 24 prints, romantic florals are emerging as a highly commercial  and popular choice. This trend, derived from analyses of the latest runway seasons, points towards a clear ascent of florals, especially those of a romantic nature, gaining strength within the trend of ultra-femininity in fashion, while maximalist florals add high energy for the season.


Florals, already known for their versatility, stand out with a softer and more delicate approach. This romantic variation seeks to redefine ultra-femininity  in fashion, bringing broader and slightly faded prints. Fabric transparency  is explored as an additional resource, contributing to further soften the proposal.


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Alexis Mabille
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Cinq à Sept
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Cividini
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Givenchy

The update of delicate florals is achieved through wide and faded designs, using fabric transparency as an additional resource to further soften the proposal. Beyond roses, brands experiment with other types of flowers, such as lilies, and the inclusion of delicate elements like leaves, stems, and branches.


Florals also appear ultra-feminine when combined with asymmetrical cuts and the insertion of different fabrics, such as lace and satin, to revamp the proposal of pastel tones of blue, green, and lilac on a white background, which are the most recurrent.


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Zimmermann
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Zimmermann
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Givenchy
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Tanner Fletcher
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Rave Review

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