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Rising Aesthetic: Coastal Cowgirl

Coastal cowgirl emerges as one of the main aesthetics for the North American summer season, combining Western and beachy styles. This aesthetic has gained popularity among Gen Z thanks to its endorsement by celebrities and social media influencers, and offers commercial potential for womenswear.

American Threads

What is the coastal cowgirl aesthetic?

The combination of cowboy culture with the resort aesthetic and beachside lifestyle results in laid-back and carefree outfits. #CoastalCowgirl has surpassed 120m views on TikTok, featuring everything from trend explanations and outfit ideas to tips on buying thrifted items for styling.

The main appeal of this aesthetic is its versatility. There are no rules on how to balance Western and resort elements in an outfit, making it easier to create ensembles.

How to invest in the coastal cowgirl aesthetic

  • Key pieces: loose dress shirts, knitted top crops, mom jeans, miniskirts, shorts, short-, midi- and maxidresses

  • Fabric: loose and breathable materials, knits, crochets

  • Footwear: Western boots, clogs

  • Accessories: cowboy hats, chunky belts

Nasty Gal
We The Free
Free People
Princess Poly

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