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São Paulo Fashion Week A/W 22 Highlights

(Lilly Sarti - Photo: WGSN)


The 52nd edition of São Paulo Fashion Week was marked by the hybrid (phygital) format, totaling 23 remote fashion shows and 25 face-to-face presentations. Considered the most important fashion event in the Southern Hemisphere, its headquarters is located in the Pavilion of Brazilian Cultures at Ibirapuera Park.

For a country that occupies half of South America's land mass, it is only natural that diversity is, fortunately, increasingly reflected on the catwalks. Brazilian designers have invested in different perspectives of fashion, translating resilience, elegance, sensuality and fun. One of the central themes of the event was Regeneration, stimulating discussions on paths of healing and recovery – both at a personal and collective level and, of course, at the fashion industry level.

In addition, this edition notably brought more diverse models and stylists, giving opportunities for new names to emerge on the national scene.

(AzMarias- Photo: WGSN)


This is the first in-person edition after the agreement between the Pretos na Moda collective and SPFW: in 2020, a moral treaty was signed with the event organizers, establishing that 50% of the models must be Black, Indigenous or Asian, aiming to achieve ethnic and racial equity at the biggest fashion week in the country. In case of non-compliance, brands may be suspended from shows.

In addition, with the objective of racializing* the event, the Sankofa Project included brands managed by Black people in São Paulo Fashion Week, who received mentoring from other well-known brands. Ateliê Mão de Mãe, Meninos Rei, Naya Violeta, Santa Resistência, Silvério, AZ Marias and Mile Lab were on show.

*The term “racialized” originated from movements in defense of representativeness, as a form of recognition and belonging of people to groups that are minorized in Brazilian society, such as Blacks and Indigenous people.

(Don't miss our posts on Paris, Milan Fashion Week, NYFW and London Fashion Week S/S 22 highlights either. Click here to see it! And remember: START by WGSN subscribers have access to exclusive 20-page e-books with runway summaries.)

We've selected three trends straight from São Paulo Fashion Week runways to inspire your creations. Check them out here on START by WGSN blog:


(Photos: WGSN)

The tropical climate, end-of-year festivities and an apparent greater security in relation to the pandemic – thanks to the advance of vaccination – point to the desire to see and be seen. If during the quarantine we turned to comfort with pastel and warm neutral tones translating this mood, the next season in Tupinikim lands promises an explosion of colors in powerful tones.

Vibrant pinks, oranges and greens (including neon shades) have emerged in clothing, accessories, bags and shoes. Among them, red is an absolute highlight. In prints, emphasise on ethnic patterns, extolling the cultural, religious and artistic heritage.

Don't miss: Apartment 03, Lenny Niemeyer, Lino Villaventura, Misci, Neriage, Meninos Rei, Torinno, Isaac Silva, Silvério, Meninos Rei


(Photos: WGSN)

Crochet, hand-knitting, fabrics and other differentiated textures (including traditional handcrafts handed down from generation to generation in different regions of Brazil) gain absolute prominence. For a tropical winter, there's nothing like lighter, more versatile knitwear.

More than an element of style, it’s a tool for social transformation. São Paulo Fashion Week featured a parade by the Ponto Firme Project, which is dedicated to helping ex-prisoners through training in crochet and knitting. The collection was almost entirely dedicated to handcrafted work.

Check out: Ateliê Mão de Mãe, Fernanda Yamamoto, Ponto Firme Project, Handred, Walério Araújo, Santa Resistência


(Photos: WGSN)

Fitted and shiny pants with bell bottoms and sunglasses with heavier frames that are characteristic of the 1970s arrive with a glam disco vibe for the next season. Sometimes balanced silhouettes, sometimes powerful and sculptural, make an ode to one of the most important decades in style elements of the last century.

Don't miss: Angela Brito, Apartment 03, AZ Marias, Lilly Sarti, Misci, Walério Araújo


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