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São Paulo Fashion Week N55: Highlights

The N55 edition of São Paulo Fashion Week, which took place from May 25-28, featured S/S 24 collections from local brands, including those that opted for the ‘see now, buy now’ model. The catwalks spotlighted mainly emerging talents and independent labels showcasing a series of trends and confirmations. Check out four main highlights from São Paulo Fashion Week!


1. Mermaidcore

The #Mermaidcore aesthetic, which has 224m views on TikTok, dives deep into the sea to offer inspiration for apparel. Open-weave netted fabrics in shimmering blue and purple shades were the focus at SPFW.

Runway show of the brand AZ Marias at São Paulo Fashion Week N55.
AZ Marias
Runway show of the brand Projeto Ponto Firme at São Paulo Fashion Week N55.
Projeto Ponto Firme
Runway show of the brand Apartamento 03 at São Paulo Fashion Week N55.
Apartamento 03

2. Rough Elegance

Tailored silhouettes, fringes and knits drew attention in the outfits, creating a simpler look with rustic and artisanal details. Earthy tones were highlighted in looks, often paired with black or off-white. Look to key brands such as Weider Silveiro and Marina Bitú.

Runway show of the brand Marina Bitu at São Paulo Fashion Week N55.
Marina Bitú
Runway show of the brand Weider Silverio at São Paulo Fashion Week N55.
Weider Silverio
Runway show of the brand Mauricio Duarte at São Paulo Fashion Week N55.
Mauricio Duarte

3. Lime Green

Lime green has demonstrated its potential for summer, appearing in monochromatic looks and outfits. The color is enhanced by the shimmer of satin fabrics and can be seen in items including pants, tops and long dresses.

Runway show of the brand Led at São Paulo Fashion Week N55.
Led
Runway show of the brand Martins at São Paulo Fashion Week N55.
Martins
Runway show of the brand Gregjoey at São Paulo Fashion Week N55.
Gregjoey

4. Checkered Print

Influenced by the kidcore aesthetic, checkered patterns add fun and dynamism to a collection when worked in multicolored gradient tones and combined with different icons, such as hearts, daisies and stars. Invest in classic black-and-white compositions for a more mature audience.

Runway show of the brand David Lee at São Paulo Fashion Week N55.
David Lee
Runway show of the brand Apartamento 03 at São Paulo Fashion Week N55.
Apartamento 03
Runway show of the brand Martins at São Paulo Fashion Week N55.
Martins

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