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SPFW N56: 3 Trends in Focus

São Paulo Fashion Week took place from November 8-12, featuring catwalk shows from 38 Brazilian brands, from the seasoned Weider Silveiro to the newcomer SAU. The event brought Brazilian references in line with international trends, with a focus on warm colors, cutouts and gold.


Discover which trends took the spotlight on the catwalks in São Paulo.


1. Warm colors

Brands embraced intense colors such as orange and red, offering a high level of commercial appeal for retail. Resortwear, men’s shirts and women’s accessories are some key items to work with these colors, with a highlight on fringe applications and combinations with the color blue.

SPFW-3-Trends-in-Focus
Depedro
SPFW-3-Trends-in-Focus
Sau
SPFW-3-Trends-in-Focus
The Paradise

2. Cutouts

The artisanal aspect of crochet draws attention in women's and men's layering pieces, especially in open weaves that reveal the skin. For colors, zoom in on variations of green, white and black. Simplified surfaces without elaborate designs are key for high commerciality.

SPFW-3-Trends-in-Focus
Foz
SPFW-3-Trends-in-Focus
Sau
SPFW-3-Trends-in-Focus
Helô Rocha

3. Gold

Shiny and metallic bases continue to appear on the catwalks, with gold being a major investment among local brands. The focus is on eveningwear, with a concentration on structured leather bases, textured surfaces and tailored sets.

SPFW-3-Trends-in-Focus
Marina Bitu
SPFW-3-Trends-in-Focus
Patricia Viera
SPFW-3-Trends-in-Focus
Patricia Viera

Click here to read more posts about trends and strategies for new fashion businesses on the START by WGSN blog.


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