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Trending Colors: Bubblegum Pink & Pastel Pink

Driven by the Barbiecore aesthetic, pink is updated for summer 2024, with bubblegum pink and pastel pink being brought to the fore. Although Pink Valentino remains popular, the market is moving towards soft shades in fashion shows and among retailers and digital influencers.

1. Bubblegum Pink

Bubblegum pink is a medium shade that evokes a youthful, whimsical and escapist mood. This color is highlighted in smooth circular knitwear and patent leather pieces, and is widely used across menswear, womenswear, swimwear, footwear and handbags.

Model wearing a cropped top and skirt from the brand Jacquemus.
Model wearing a bikini from the brand Motel Rocks.
Motel Rocks
Poster Girl brand fashion show.
Poster Girl

2. Pastel Pink

Pay attention to pastel pink, which has a gender-inclusive appeal for S/S 23, being highlighted for men and women. Pastel pink is particularly valued in light and fluid designs, but is also used in basic materials such as circular knitwear and smooth leather. Standout categories include menswear, womenswear, swimwear, footwear, accessories and handbags.

Ermanno Scervino brand fashion show.
Ermanno Scervino
Études brand fashion show.

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