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Trending: Coquette Aesthetic

In a vibrant fashion scene, the coquette aesthetic takes the spotlight in 2024, consolidating its presence not just on the runways, but also across social media and in the styles of influential artists.


The pinnacle of this trend was reached during Simone Rocha's presentation for Jean Paul Gaultier at the Summer 24/25 Haute Couture. Standing out as a broader manifestation of femininity and delicacy, as pointed out by the Poetic Delicacy report from START by WGSN, the coquette aesthetic incorporates vintage references, especially from the 17th century, with a playful approach, evolving from the influences of cottagecore and balletcore.


Damson Madder
Jean Paul Gautier

Originating from France, the term "coquette" translates as "a loving person, who flirts and presents themselves as attractive through romanticism and vanity". This style embodies a charming fusion of elements that irresistibly attracts, relying on muses like Lana del Rey, who personifies the coquette essence. Other influencers, such as Hailey Bieber, also play a crucial role in popularizing this trend.


Hailey Bieber
Lana del Rey

Invest in key pieces like dresses with gathers, ruffles and bows, slip dresses, corsets, elaborate shirts, tulle skirts. Also elements like puff sleeves, floral prints, transparency, satiny finishes, and accessories like hair bows, ankle socks, ballet flats, and pearls.


This content is just a snippet of the material published on the START by WGSN platform. You can check out a report or visual inspirations from this aesthetics on our platform!


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