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Trending Prints Confirmed on the A/W 23/24 Catwalks

Following the A/W 23/24 Fashion Weeks in New York, London, Milan and Paris, here are three of the main print trends confirmed on the catwalks. Florals are the season's standout direction, renewed through digital effects. Timeless polka dots and prints with artistic textures will also make a strong choice for your next fashion collection.

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1. Altered nature

Florals feature artificial effects through saturated colors and abstract drawings in the form of blemishes. High-contrast and vibrant colors create a digital aesthetic, and graffiti, brushstroke and stencil effects are recurrent.

Burberry Aknvas

Ulla Johnson

2. Artistic textures

Brushstrokes, splashes and textures created from brushes are used to form artistic prints. The strokes range from small dots to large smudges. White backgrounds with black designs are recurrent.

MSGM Brandon Maxwell


3. Polka dots

Polka dots were presented in both traditional and refreshed ways on the catwalks. Classic black and white polka dots feature tiny, closely spaced designs, but brands also used colored backgrounds, medium scales and disorganized layouts to renew this print.

Versace Benetton


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