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Youth Fashion: 3 Colors for S/S 24

Youth fashion stands out through vibrant tones with an artificial touch, reflecting the latest trends.


Vibrant colors  have been emerging in fashion for several seasons and have become established as a foundation in collections – especially with the rise and popularization of dopamine fashion, where cheerful shades bring energy and confidence. In youth fashion,  vibrant tones enhance youthfulness and fun, playing a crucial role in this segment by infusing energy, expression and an extra dose of liveliness into trends and looks. These colors not only brighten but also convey a feeling of confidence to those who wear them; a color combinationn  in specific styles can enhance this youthful aesthetic in collections, attracting the attention of this target audience.


Here, we highlight the main color trends  for S/S 24, emphasizing colors popular among brands targeting the youth market.


How to incorporate vibrant colors into youth fashion:

Investing in dopamine fashion remains a safe choice, but it's possible to revamp the trend for the youth market  with an artificial bias and references to the boldness of the 2000s  and Y2K aesthetics, drawing inspiration from the digital world to create ultra-flashy and striking shades.


1. Lime Green

Opt for:

  • Streetwear pieces;

  • Light dresses and blouses;

  • Futuristic style;

  • Monochromatic footwear.

Youth-Fashion-3-Colors-for-SS-24
Avenir
Youth-Fashion-3-Colors-for-SS-24
Dior Men
Youth-Fashion-3-Colors-for-SS-24
Coach

2. Cyan Blue

Opt for:

  • Shiny bases;

  • Elaborate blouses, T-shirts and sportswear;

  • Accessories;

  • Bags.

Youth-Fashion-3-Colors-for-SS-24
RDNT By Andre Tan
Youth-Fashion-3-Colors-for-SS-24
Botter
Youth-Fashion-3-Colors-for-SS-24
Botter

3. Orange

Opt for:

  • Party/night-out fashion;

  • T-shirts, tank tops, skirts and shorts;

  • Streetwear;

  • Bags.

Youth-Fashion-3-Colors-for-SS-24
Bianca Saunders
Youth-Fashion-3-Colors-for-SS-24
Kolor
Youth-Fashion-3-Colors-for-SS-24
Versace

Click here to read more about trends and strategies for new fashion businesses on the START by WGSN blog.


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